5 Ways To Fix Your Search Engine Rankings
Top search engine rankings are signs of success for any business with an online presence. According to research by Infront Webworks, the main page of Google gets 95 percent of web traffic, with consequent pages getting 5 percent or less of the total traffic. Businesses keen on upping their digital footprint are always trying to find ways to improve their search engine optimization (SEO), which is crucial to rise in website rankings and be at the of top search-engine results. This consequently, increases trust in the eyes of your customers and stakeholders, impacting how they associate with or buy your products and services. In this post, we feature five quick and easy hacks you can do today to fix and/or improve your search engine ranking today.
Improve User Experience On Your Website
According to a study on ranking factors by SEMrush, the main four ranking factors are site visits, time used on websites, pages per session, and bounce rate. Each of these four is identified with the experience your site is providing your clients. If your site is simple and offers important or valuable information, you’ll get more guests, who will remain longer on your site and visit more pages, and that will improve your search rank. In addition, it is estimated that up to 60% of internet searches happen on a mobile device, and this number continues to grow. Making your website mobile friendly also adds to your search rank as many people, especially within the African market, would access your website through their mobile phones at some point. This also ultimately adds to improving the user experience of your website.
Content Streamlined For SEO
Having top-notch, high-quality content on your site is one of the most ideal ways to build traffic and improve your search rank. In a survey of marketing experts, 57% said on-page content development was the best SEO strategy. Ensure your substance doesn’t have any mistake, is rich in keywords, has been optimised to be mobile-friendly, is written to address the particular needs of your intended target audience, and incorporates important links to extra external content.
Optimise For Local Search
An ever-increasing number of individuals are utilising their cell phones to scan for businesses “near me.” To improve your odds of having your business appear in important local searches, ensure you claim your Google My Business listing, provide relevant content in Google Posts, get your business recorded in local catalogs and directories, and improve your online reputation with social proof with incredible online surveys and reviews.
Improve Your Page Speed
Google began using mobile page speed as a ranking factor last year. Although it is said that the “speed update” will only affect a small percentage of websites, it is still a good idea to ensure that your site is as fast as possible. This will not just improve your search rank but it will also provide a good user experience for guests that visit your website. Also, do keep in mind that there are millions of blogs being posted each day, so if your website isn’t loading fast enough, your guests will most likely resort to an alternative option.
Use Alt Tags
Always describe your visual and video media using alt tags, or alternative text descriptions. When Googlebot or other search engine crawlers go through a page, images with properly formatted alt text contribute to where the page ranks and how the page is indexed. Alt tags are also useful for users viewing a webpage on screen readers or browsers that can’t process images.
Staying on top of digital trends has the means to accelerate your business potential and achieve your marketing goals. The Digital Odyssey team can help you create a personalised search engine content plan that effectively navigates the complex waters of the Internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.
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