6 Productivity Apps for Social Media Marketers
A marketing consultant once said: “Social media marketer without apps is like a mechanic without tools, a lumberjack without an axe, a captain without a ship, or a freelance writer without a caffeine addiction”.
Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share with their audience, team, and relevant stakeholders. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop. For this reason, mobile apps are seen as vital tools to enhance productivity and maximise digital marketing and social media goals.
So which apps are best for social media marketers?
On top of the official apps of the major social media channels – Facebook, Twitter, Instagram, LinkedIn, Pinterest – and the fringe or new channels, such as Snapchat, TikTok, Vine, Tumblr, etc. we’ve rounded up our six favourites that we’ve used, tested, and loved. They’re free to download and available to you within a tap, swipe, or touch.
Hootsuite is our favourite dashboard app. It is a social media management platform that empowers you to make, plan, and distribute messages to your social media networks from one single dashboard. One of its features, the Composer, assists with the “create” portion of this equation. With Composer, you can not just compose a subtitle and connect a picture to your post as you typically would locally, yet you can alter, include logos, and resize pictures to the accurate extents you need. Composer even gives prebuilt picture specs to each social network.
Other options: Facebook Pages Manager, Buffer
It is an instinctive design application for graphics creation and photo editing. Social media moves quickly, which implies that you may not generally have a visual planner or graphic designer available to you. Canva, a cloud-based design apparatus with web and portable renditions, fills that void. Indeed, even clients with minimal graphic design experience can utilize Canva layouts to make anything from infographics to logos with the easy-to-use interface.
Other options: Hootsuite Enhance, Creollo, Photoshop
Asana is one of (if not) the most popular project management tools in the world today. It helps you to rapidly capture tasks, to-dos, updates, and thoughts, get updates from colleagues, sort out assignments and projects for work, or manage your to-do list for the day. With Asana’s mobile application, you can remain on top of your work wherever you are. It is useful, intuitive, and has a easy-to-use, user friendly interface.
Other options: Trello, Evernote, Slack
4. Hangouts and Google Drive Suite
With Google Drive, you can access important files from anywhere, and share with your team members whether you’re at your desk or out and about. It’s most versatile feature is that it’s available and can connect people on different devices. It has a feature that integrates Google Calendar invites with Google Meet over video and voice which is a handy essential for professionals today.
Other options: Skype, Slack, Whatsapp
5. Story Slicer
This mobile app enables advertisers to post cut and edit videos for Facebook, Instagram, or WhatsApp stories. Regardless of whether it’s a video you already have or one that you’re shooting directly onto Story Slicer, you’ll have the option of editing videos of any size for your story. Its natural structure and interface take into consideration a consistent and simple editing process. Also, there’s no watermark or promotions so your image appears genuine.
Other options: Cutstory, Apple Clips, Adobe Premiere Clip
Keyhole is a new entrant as a social media monitoring tool that has both desktop and mobile versions. The application gives clients a chance to enter watchwords, hashtags, and URLs to track and follow their performance across different social platforms. The information Keyhole provides can enable social media marketers to engage with dynamic discussions concerning ongoing or expired campaigns, alongside monitoring various metrics and key performance indicators (KPIs).
Other options: Hootsuite Analytics, Unmetric Inspire
These six are only the beginning of the endless hours of connectivity and productivity that the world of mobile apps offer to marketers. While not exhaustive, this list is a good starting point to connect with your audience and stay on top of trends and data outcomes, no matter where you are. They are fun to use, and most importantly, they motivate you and your team to keep moving forward in your marketing goals whilst increasing your brand value. So what are you waiting for?
If you have any questions on how best to use these apps, drop a message to the Digital Odyssey team and we’ll gladly share more information.
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