Best SEO Guides On The Internet Right Now
For a lot of marketers, this situation will sound familiar. You’re sitting around a table at a conference, discussing how to create better blog content, engaging customers and generating leads, and connecting to your target audience, when someone decides that there’s an unexplored aspect they forgot: SEO!
Suddenly, you’ve “volunteered” to be in-charge of looking into it and make sure that you have results up by next month. Uh oh.
But don’t worry, our digital marketing agency has your back.
Let’s start with what SEO really is.
Search engine optimisation (SEO) is the process of organically drawing search traffic to your website. Organic, because you aren’t paying for a top position via pay-per-click (PPC) campaigns. You’re increasing the quality and quantity of traffic with visitors who aren’t random, but people who are actually interested in your brand.
More traffic = more conversion = more revenue.
Ever heard the expression “just like riding a bike?”. It means you learn something once, and even if you come back to it after 10 years you won’t have to relearn it.
SEO is the exact opposite of this.
It’s a set of methods and techniques designed to ensure your content is finely-tuned enough to be judged by the harshest critic of all: Google. And Google is always releasing new algorithms and rules.
That’s where SEO certification guides and courses come in. They’re great for anyone (regardless of experience in the subject), only require the investment of your time, and are updated regularly.
But why is SEO so important?
It means instant visibility for your brand’s product/service or website, with nearly invisible costs – especially when compared to PPC. While not guaranteeing success, knowing SEO means a focus on the future, and keeping your website as sharp as possible.
In this post, we’re highlighted some of the best SEO guides out there in 2019, both free and paid, and there’s something for everyone on this list.
With more than 100,000 online courses and the “world’s largest online learning platform”, Udemy’s most popular courses include:
- SEO for WordPress
- SEO for local businesses
- Keyword research
- Site audits
The more advanced courses will tell you if you need any prior experience with certain SEO components before getting started. With lifetime access and completion certificate, courses start at $10.99 and can be accessed on mobile.
100% free (including certification), SEMrush offers one of the best SEO courses out there. With just under 20 courses focusing on SEO, they offer:
- SEO toolkits
- SEO fundamentals
- Competitive analysis
- On-page + technical SEO
Courses and exams range between 10 minutes to five hours, with additional courses on social media marketing, content marketing, or PPC.
The SEO Playbook
One of the most in-depth guides, SEO Playbook is designed for intermediate and advanced SEO practitioners. The best part of this course is that you can look over the shoulder of the course creator, Robbie Richards (and 200+ other professionals) as he implements course material on real businesses. This includes:
- 50+ step-by-step process documents
- Lifetime access to all current + new Playbook content
- A private Slack community with marketing professionals
- 20+ pre-built templates to make implementation super easy
The one-time price is $497.
Yoast SEO Training
One of the best WordPress plugins out there, Yoast’s platform also offers SEO training courses for beginners, including their famous:
- SEO copywriting
- Content SEO
- Multilingual SEO
- Site structure
Though most courses are paid, they also offer free beginner courses. Their prices range from $39 – $349, but if you’re looking to do multiple courses, the best bet is a bundle deal.
MOZ – Beginner’s Guide to SEO
Moz is one of the best-known and reputable names in the SEO industry; they specialise in SEO software and data tools for all kinds of websites. So it’s no surprise that their beginner’s guide is one of the best on the Internet. It includes 8 chapters, some of which:
- How search engines work
- Link building
- Measuring and tracking SEO
- On-page SEO
You can even have customised SEO training, and build your own in-house SEO team from the ground-up with live or web seminars. Prices range between $99 – $595.
SEO That Works
This is SEO master-level training. You’ll get to watch real-life case studies and proven SEO strategies. The contents include:
- What’s working right now in SEO
- Power page
- Content promotion + link building
- Optimise content for UX (user experience) signals
This SEO training course might not be easy on your wallet, and you can check out the prices here every time they launch a new training program.
Besides the ones mentioned above, Google’s Search Optimisation Starter Guide, Mangools, and Shopify’s guide to e-commerce SEO are some of the best on our 2019 list.
When we live in a world where you can find almost anything you want online, it’s a great idea to take advantage of the SEO guides out there at your disposal. However, there can be too much saturation in this area, with everyone claiming to be the “best” and most “expert guide” to SEO.
This can become overwhelming, but we at Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys and digital marketing campaigns.
Contact Us to Learn How