How Digital Marketing Will Change In 2020
Looking back is important.
Whether it’s to review employee performance, acknowledge feedback from a customer, or remember to approach a new digital marketing agency, we all look back to what we’ve learned in the past and build on that information.
A big part of business growth is addressing what works and what doesn’t, as well as mapping out goals for the upcoming year – and keeping track of digital marketing trends can help you gain an edge in today’s competitive market.
Which is why in today’s post we explore how digital marketing will change in 2020, and how your business can take advantage of the upcoming digital transformations.
- More Marketing Automation
Businesses that embrace automation have a clear chance of moving forward. Through voice assistance and introducing chatbots, marketing automation platforms like Eloqua and HubSpot take the grunt work and allow you to focus on crafting strategy and great customer experience (CX). This means investing more in marketing and sales. However, it’s important to remember that the human aspect of marketing still exists, and technology is there to enhance your efforts, not replace the people behind them.
- Authenticity And Transparency
Today’s consumers (especially millennials) respond best to companies that focus on more than just profits – on serving a bigger purpose than themselves. Privacy and security are a priority in the B2B and B2C sectors as laws keep evolving around what advertisers and publishers can/cannot do. This means getting creative in your transparency strategies, keeping your promises and giving your customers consistent content in line with your brand personality.
- A Brand’s Best Friend: Social Media Influencers
Influencer marketing isn’t a revelation, but as social media continues to take over the digital landscape, these personalities are taking on celebrity status and can reach your demographic well. They can help you connect to your audience in a language they understand, so make sure you choose an influencer who matches your brand’s personality, style, and tone. A powerful and cost-effective way to build your brand, social proof is the key to magnetic marketing.
- Visualisation (If It Moves, Use It)
Visual and animation drives results. We know this. However, the trend is looking to pick up steam in 2020, and Cisco predicts that 80 percent of all web traffic will be video by 2021. Videos get more views, longer viewing time, and better engagement than static media marketing. In addition, it is an inexpensive way to market, as you can create internal videos with available resources (smartphones/webcams) that achieve similar results to traditional external ones under professional guidance.
Image Source: Venngage: The Psychology of Visual Content
- Employee Engagement
What’s one of the best ways to ensure good CX?
Your employee attitude makes or breaks a customer’s relationship with your brand, with 46 percent of consumers abandoning a brand if its employees aren’t knowledgeable. Your employees are the human face of your brand, and making sure they want the business to succeed as much as you do (by aligning brand mission and values) is important.
Image Source: PWC: The Future of CX
- The Value Of Customer Experience
The foundation of CX today is creating compelling content. With the rise of experience disruptors, traditional marketing isn’t enough – you need to provide such a great experience people want to come back for more. When you give great service + a positive business culture, the marketing takes care of itself. With the growth of social media and instant feedback, consumers are powerful, and go out to do their own research instead of waiting for you to tell them.
So give them more than information. This means:
- Easy mobile experience
- Design and a relatable brand image
Too simplistic? Check out the entire list of our top web design trends here.
To wrap it up, our main talking points are:
- The use of AI (artificial intelligence) to automate the more repetitive marketing tasks
- Businesses that invest in CX and customer data management will have the advantage now, and in the future
- Ensuring transparency and trust goes a long way in customer retention
Marketing is an ever-evolving field, but that doesn’t mean you have to stay a step behind at any point. Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys, and digital marketing campaigns.
Contact Us to Learn How