How To Create A Successful Blog
“How to Start a Blog in 10 Minutes.”
“10 Easy Steps to Making Your Blog Famous in a Month.”
“Make Your Blog Beautiful by Following these Tips.”
If you’ve been looking up how to create and sustain a successful blog, chances are you’ve come across variations of these headlines – and the one you’re currently reading. With so many great blogs out there on business, fashion, heritage, or social issues, how do you make yours stand out (besides working with our digital marketing agency)?
In this post, we’ve gathered some of our best ideas on how to create a successful blog for your business – one that has compelling content and speaks of the essence of your brand.
Choosing The Right Platform
While it might look intimidating, start your blog on the biggest platform available (usually WordPress). Though challenging to choose one, there are a lot of free options that allow for customisation and easy lessons on how to work them.
Don’t know how to code? No problem. We’ve got you covered with this list of website builders that can help you create beautiful websites requiring zero coding skills.
In the long run, the importance of SEO (search engine optimisation) can’t be underestimated. Getting your blog integrated with your website can help you build content and search engine crawlers love you. If you’re finding it difficult, these SEO guides can help you out, or you can just include links to your main website or artistic portfolios.
Be Ready To Learn – And Relearn
We all are constantly learning new things, and relearning old ones. Read other blogs in your field to learn new information, and share experiences. This helps to learn how to blog better, and avoid typical mistakes. Even when you get that initial success, don’t let go of your reading habit, it can help you stay updated in your field.
Offer Value (And A Good Time)
Making jokes to get the attention of your readers is a great thing. But if you aren’t adding value and sending out a message along with it, readers are going to move on. Research and understand what your reader base wants to see and provide it to them. This includes staying minimalistic regardless of your field – remove widgets and advertisements that don’t add the value of taking away from the message of your blog posts.
We say this a lot, but it bears repeating: encourage people to get talking about themselves and their experiences with you. Ask for feedback, respond to their contributions and perspectives, build an online community, and of course, be kind.
Image Source: Social Media Week
Image Source: Social Media Week
On Criticism (Constructive And Negative)
We all get the occasional negative comment. How you deal with it depends on the nature of the comment – are they pointing out something you could have done better, or just being unkind? If you’re unhappy with a comment, you can respond positively and thank them for their advice, or delete if off your blog in the latter situation.
Research, And Research Some More
This is one of the most important things to do when you start your blog. Research keywords for SEO, who your audience is, and what you want to write about. The more you read, the better able you are to provide relevant and up-to-date content, as well as helpful links to further articles.
Use Awesome Images
Photography and increased audience interest go hand-in-hand, so help your audience really experience your blog posts by including relevant and informative photos. We are visual creatures, and high-quality photos help break up text to give a more fulfilling read.
Check out our ways to choose images like a pro here.
Tell Us Stories
We love a good story. Readers want more out of a blog than just information, so tell them an epic tale of your struggle in the marketing world or how you learned a lesson in childhood that impacts your brand today. The more you share, the more your audience will trust you and give back.
Stories need to be well-written too, so check out our article on copy editing hacks to create more shareable content here.
We suggest establishing your blog’s social media presence on platforms like Facebook, Instagram or Twitter (or all three). Through emails, comments and social media, you’ll always meet new people, and reach out to yourself to blogs you admire, read, or find in your niche. While everyone won’t reply, a lot of people will be enthusiastic to give you advice, hold a discussion, and even do a guest post for your blog for more exposure.
Stay Consistent (With A Content Calendar)
Accountability is the key to success. Whether it’s once a week or every day, stay consistent with a weekly schedule with what you want to post to help your readership know when to expect your posts, and to make sure you post even when you don’t want to.
Image Source Hubspot: Sample Content Calendar
Tell your story. Tell your brand’s story. Most of the appeal in blog posts is in stripping away the superfluous material and exposing the real part of your business and personal growth to your readers, because people want to read people, not brand names. This encourages loyalty and reciprocity, all of which can only be good for you.
Blogs can help your business evolve.
Developing habits of a successful content creator can keep you ahead, and Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
Contact Us to Learn How