How VR And AR Are Changing The Tech Landscape
Virtual Reality (VR) and Augmented Reality (AR) are changing how people look at technology. According to recent reports, VR and AR are expected to reach $30 billion and $90 billion respectively by the year 2020. As a result, many companies are already investing in these technological advancements. As an agency that is grounded in staying on top of digital trends, we cannot help but notice that this is where the world is going in terms of tech. So here is a quick snippet of the differences between the two technologies and a few examples of how the organisations are keying into them, changing the landscape of how we interact with the virtual digital world.
This technology immerses users in a virtual environment that is generated by a computer. The most advanced VR experiences even allow users to move in a digital environment, hear sounds, and provide freedom of movement. Uniquely designed hand controllers can also be to enhance the overall thrilling experience. All you need is a special VR headset, connect it to a computer – or even a smartphone with select models – and get ready to dive into a completely different world.
In augmented reality, users are able to see and interact with the real world while digital content is added to it. The most vivid example of augmented reality is the famous Pokemon Go where millions of people all over the world rush with their smartphones in search of small virtual things. There are some AR apps that are mobile friendly, thus, if you have a smartphone, you can easily experience augmented reality by downloading an AR app. You’ll need a special headset like Google Glass where digital content is shown on a small screen in front of the user’s eye to experience augmented reality.
In a nutshell, VR is a complete immersion experience that shuts out the physical world. Through VR devices such as Google Cardboard or Oculus Rift, users can be transported into a number of imagined and real-world environments. Augmented Reality, on the other hand, adds digital elements to a live view often by using the camera on a smartphone. The companies below have already started using the technology.
Virtual Reality South Africa is a VR software and film production company based in Johannesburg, South Africa. They specialize in virtual reality development, production and VR distribution and hosting. They are currently the biggest supplier of Virtual Reality equipment for rentals, events and activations in South Africa.
Igloo Vision is a VR company that provides an immersive 360-degree experience by utilizing technology. The company has a unique projection dome that is likened to being inside a massive virtual reality headset. This shared experience can be witnessed by 5 to 750 people at a time. Igloo Vision is an ideal solution for companies looking for VR experience in training, events, and stakeholder management.
Converse, a footwear company, created the Converse AR-enabled Shoe Sampler app that allows the user to point a phone at their feet from home, and immediately see how different types and colours of shoes might look on their feet. What makes this so unique is that it integrates seamlessly with Converse’s e-commerce platform, thus, allowing consumers to go from shopping to immediate purchase.
AR/VR Africa Community is a community of content creators, creatives, developers and technologists who are passionate about making a difference with Augmented and Virtual Reality. Because of their passion for social impact and empowering youths, they usually host a yearly AR/VR Africa Hackathon, a competition that happens in different African countries. It is an opportunity to create with, and learn about Virtual and Augmented Reality. This is also an opportunity to meet new people, and get hands-on experience with AR and VR design and development.
BIC Kids have brought products like crayons, and colouring books to the consumer market for decades. This time around, they have created a DrawyBook AR app which allows children to take their paper-based drawings and get even more creative. Through this, children can view their drawings, and add additional shapes, colours and customizations to bring their artwork to life. The BIC DrawyBook is an example of how brands can leverage AR to create even more interactive and fun experiences for a younger audience.
The marketing potential for companies keeps on advancing as the years roll by. The right use of new technologies open doors to opportunities in business growth and innovation. When used wisely, VR and AR technology accelerates what is humanly possible.
The Digital Odyssey team can help you stay on top of trends to effectively navigates the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.
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