The Gig Economy
Global engagements and communication.
This is the future of employment: the gig economy.
As people begin to move away from traditional employment and corporate, 9-5 jobs amid the COVID-19 pandemic (and much before that), the hyper-connection to social networks and constant information has increased communication and opened up avenues for new ways to earn: gigs, or temporary work engagement.
Image Source: BMO Global Asset Management
As our digital marketing agency knows, beyond lifestyle priorities, cultivating the right skills as a freelancer/gig economy worker is important, and these skills often revolve around communication and technology.
People often pick up gigs because of personal, social, or economic anxieties surrounding the world of traditional employment, and this type of work creates a sense of chosen independence with a rich sense of fulfillment. People choose assignments and work that utilise their talents to the fullest and reflect what they’re really interested in – this leads to a sense of pride and ownership over the work they produce.
What is a gig economy?
Here, independent workers are paid by someone (called “gigs”, as opposed to an hourly wage) who needs a specific service. Companies like Uber, Airbnb, and Etsy act as mediums that connect workers and consumers, making it easy for people to find gigs – this can be anything from performing on Friday nights to fixing broken bathroom tiles.
Gig economies aren’t new. They have always existed, but today when someone talks about the gig economy, they mean the new technology-enabled kind of employment.
What is it like working in a gig economy?
The best things in life never come easy, and this applies to work as a freelancer as well.
The freedom and independence of being a gig worker comes with constant worry over payments, reputations, feelings of social isolation, and a feeling of one’s own identity being at stake. Furthermore, achieving and sustaining a high level of productivity and motivation without external sources (except deadlines) can be a constant struggle.
Some days, you don’t want to get out of bed except to open the door to the delivery person. Some days, you feel disorganised, reopen the same emails you did in the morning, or get distracted with the new Netflix show. But even amid this temporary feeling of aimlessness, the level of talent, independence, and purposefulness of the rest of the days make gigs feel like the worthwhile investment and career choice. And we know how to keep your productivity high while working from home.
Despite many of us considering routine an association with office jobs, or bureaucracy, one finds that setting a routine is a common feature among the most creative of people and occupations, and range from anything from waking up at a particular time to watching F.R.I.E.N.D.S every night at 8 p.m. without fail. This incorporation of “self-care” elements into one’s daily life not only allows them to remain stable in the face of uncertain employment, but also gives them space to indulge in creative thought processes better when the time comes to set pen to paper.
As online platforms continue to replace people as middlemen in order to connect the gig worker to the consumer more efficiently, this means you can get a job done by an absolute stranger quickly. It also means that people will now gravitate towards this nontraditional opportunity more as COVID-19 forces businesses to shift online or shut down.
Thinking of making the transition to gig employment? Check out our tips on how to smoothly transition from office-work to home-office.
Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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