The Top 10 Web Design Trends of 2019
“The secret to creativity is knowing how to hide your sources.” – Albert Einstein.
Designers and digital marketers often have a stressful relationship with trends. On the one hand, just following the crowd feels wrong – isn’t creativity doing what everyone else isn’t? But on the other hand, you can’t do the opposite of a trend unless you have a legitimate reason for pushing against it.
Since trends are history in the making, we’ve highlighted some of the top web design trends of the end of the decade:
- The Year Of Great Writing
It’s easy to develop a good taste for visual design. It isn’t as easy to be a fantastic storyteller. When you strip away all the animations, illustrations and colours from a website, you’re left with mostly words.
Words matter. Words help a customer give you feedback. Words help you tell people why they should care about your brand. Words are how you help clients fall in love with your brand.
- Huge, Screen-Dominating Text
This year we’ve seen web designers really give textual content center-stage. Especially for eCommerce sites, sometimes the text is so large that you’re forced to read the sentence in fragments rather than phrases – this focuses attention on what the designer wants you to see.
Image Source: Baina Organic Cotton Towels
- Preference For Mobile Animation
Mobile browsing has taken precedence over desktop browsing, and websites are changing to fit. Navigation is now more tailored to thumb touching-and-scrolling. The use of full-screen menus is now more common as smaller touch targets would be harder for users to hit than bigger ones.
- Black & White Palettes
Most web designers know that colour is one of the most important aspects of a website. It not only sets the mood and tone but also guides users through the interface with visual landmarks. 2019 saw black-and-white palettes making powerful statements – the lack of colour makes us see things differently, with cleaner and sharper text and shapes. In combination with minimal amounts of colour (or an accent colour) additionally helps break up the monochromatic scheme and makes CTAs (calls to action) stand out.
Image Source: Baileys Coffee Creamers
Image Source: Cahn Wilson
- User-Triggered Animations
When we think of animations, we assume they’ll happen independently on a page, but the growing trend in design was having an animation triggered by user input or action. Check out Intro to Coding’s awesome take on it below.
Image Source: Intro to Coding
- Introducing Serious Logos
Also known as the “helveticization of brand identity”, 2019 has seen some of the highly visible brands like Uber and MailChimp move from more eccentric logo fonts to a Helvetica version. With some of the most familiar brands now sporting sans serif logos, it’s interesting to wonder whether this signifies the maturing of the brand.
Image Source: Uber
- Evolution Of Chatbots
Though up-and-coming for a while now, chatbots and messaging platforms moved into the spotlight this past year due to the evolution of machine learning and AI (artificial intelligence). Chatbots have higher levels of customisation with bright colours and greetings to make them more inviting and attractive. This includes the introduction of brand mascots to give these chatbots a friendly and personable face.
- Overlapping Design Elements
Alongside broken grid elements, asymmetry, and minimalism, overlapping items in webpages this year help draw visual interest to particular content on the page. This introduces an element of surprise when we’re used to each element on a page having its own space. When done masterfully enough, overlapping elements enhance the aesthetic appeal of a page – though it can be difficult to execute on mobile-friendly versions.
Image Source: WebINTENSIVE Software
Image Source: Amsterdam Worldwide
- Explosion of Videos
The last thing on the menu, videos have taken over this 2019 to help diversify pages and cater to a quick audience who don’t have a lot of time to scan through textual content. In addition, Google introduced mixed page results – featuring video content over the standard webpages. This has led to a scramble for prioritising video content and production in order for brands to make themselves easily available and for more shareable content.
Image Source: Dadaab Stories
- Outlined Typography
A trend we expect to continue and grow into 2020, outlined typography really took off in addition to using a large font to create a web design aesthetic that has now become a requirement: distinctive, diverse and daring. This typography includes sans serif fonts, all in capitals and oversized text.
Image Source: Nuclear Dissent
Image Source: Roche Musique
But why should you study digital trends?
As someone in digital marketing, it’s important to know about the trends arising around you to understand the cultural movement and what’s appealing to your target demographic. Trends tell you what your audience loves, hates, and what we’re moving towards (and away from).
Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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