Top 10 Social Media Tips For SMEs
We know that social media is the best way to connect with people who already love your brand.
Not only this, but it also helps get people’s attention and awareness about your business. Done right, a good social media strategy can make sales skyrocket – some entrepreneurs have even built their entire businesses on social media.
As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME.
- Build Authority
It’s important to show your authority and ability to be a thought leader in your field. As a business owner, investing in profiles such as LinkedIn is essential, especially if you’re looking to grow audiences, increase engagement, and boost your conversion rates. Field authority also provides great opportunities for collaboration.
- Show Appreciation
Social media is a dialogue, and people love it when you give them space to talk about themselves. It is an opportunity to meaningfully connect with your audiences in a semi-informal space and give recognition to their dedication to your brand, which encourages them to continue doing so.
- Build a Brand Voice
Buyer personas are multipurpose. Building your brand’s personality and corresponding it to your presence and posts on social media is a great way to attract and engage with your target audience and helps you ask the right questions when creating your signature voice.
Check out what we think about brand voices and how to make one that suits you.
- Pick the Right Platforms
It’s important to have data on where your target audience spends most of their time. Having these demographics might seem like a great overview, but we suggest conducting some of your own research as well. This way you can use different channels to engage with your audiences, and meet your business goals.
- Have a Posting Schedule
Planning is important. Having a successful social media strategy means posting content consistently (amid the occasional spontaneous post). This consistency heightens anticipation and overall interest in your brand. For you, it’s a way to streamline your posts and save on time.
- Take Your Followers Off-Platform
We don’t exist in vacuum, and neither does social media. More than just having people follow you, take your followers on a journey across platforms – share your latest blog posts, ask them to check out your product, etc. These off-platform interactions can be super beneficial when you take advantage of linking opportunities.
SME owners are constantly working, and often short of time. Delegate this social media work to a particular person (or a team), or else engage an outside expert, such as our digital marketing agency.
- Be Visual
With our decreasing attention spans, creating easy-to-consume visual content is now of utmost importance. This can boost your engagement and give you an opportunity to show your brand off, especially on visual-based platforms like Instagram and Pinterest.
- Quality Over Quantity
This isn’t just for images. While the number of social media marketing options might seem overwhelming, focus on creating quality content on some key channels that your target audience visits often. Social media is all about building relationships. Be honest. Be authentic. Post great content.
- Keep Learning
We all start somewhere. You don’t need to be an expert right off the bat, and social media marketing is a constant learning process. Focus on learning the platform and using it to your advantage to learn new things.
Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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