Top Digital Marketing Trends In Ghana For 2019
Today, we’re going to talk about the country hailed as West Africa’s golden child: Ghana.
A small but mighty country with considerable natural wealth and rich cultural heritage, now, Ghana is up-and-coming as a leading force in Africa for digital marketing in order to keep up with its population’s growing Internet and social media usage.
Marketing is becoming increasingly digital, and the rate of change in social media, SEO, user experience, personalisation, etc. means the industry is simultaneously one of the most dynamic and challenging – and set to become more so in the next decade. Five key digital marketing trends include:
- Social media and engagement
- Personalised email marketing
- Geographical marketing – used by companies of all sizes, this means compartmentalising your target audience into segments based on their geographical location instead of demographic differences (gender, class, age, etc.). Geographical marketing needs less research and allows you to create more personalised experiences.
- Video shares – websites and apps like YouTube, Instagram, etc. use video sharing so users can upload, view and engage with videos, which is great for social media influencing and social proof
According to these stats, Ghana currently has 10.32 million of its people using the Internet (35 percent penetration) and 5.80 million active social media users. For a population of 30.42 million people (2019), these are big numbers.
If we break the Internet and social media usage down, we get this:
35 percent of Ghanaians use the Internet, and 19 percent use social media. The average amount of time spent on social media is three hours and seven minutes – this is a huge amount of time in a person’s day. This information helps Ghanaian companies and digital marketers understand how far the country has come in terms of data and Internet consumption. While the growth rate isn’t very fast, companies that make use of the Internet will only have an edge over others in the near future.
Facebook has the highest advertising audience at 5.50 million people (per month), followed by Instagram by a wide margin. If you’re confused about where to invest your digital marketing, these stats provide a great starting point to help you reach the widest possible audience and still be able to target your demographic at the same time.
Why go for a digital marketing agency instead of an in-house team or a freelancer?
Because you’ll need people well-versed in SEO, blogging, web content, website design, and much more. In the Ghanaian context, in-house digital marketers and freelancers often come with a specific skill-set, and the overall marketing tends to become too complex for one person to handle. An agency already has a specialised team in place, which saves you time and money in recruiting and training.
Hiring an agency means you pay one price for a variety of positions – it covers content writers, strategists, and graphic designers. This way, you don’t have to worry about paid leave, holidays and social security costs either.
As a Ghanaian company, staying ahead of trends is now of utmost importance because changing consumer behaviour and new technologies necessitate a change in strategy with unexpected frequency. Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.
Staying open-minded and up-to-date is the best practice, and Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys and digital marketing campaigns.
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