Top Digital Marketing Trends In Morocco 2020. Digital Odyssey Blog.

Top Digital Marketing Trends In Morocco 2020

Officially the Kingdom of Morocco, today’s post is about the upcoming and current digital marketing trends in this North African country, and its ambitious plans for the “Maroc Digital 2020” (Morocco Digital 2020) strategy. 

 

Maroc Digital 2020 plans to enhance the country’s digital skills and governance, along with establishing their presence as a digital hub. As a digital marketing agency based in Africa, we aspire to bring the latest of digital to you, and its potential transformations that can help your business. 

Image Source: We Are Social, Hootsuite

 

Well-known for its Berber, European and Arabian influence, Morocco has been listed by UNESCO as among the top three North African countries to provide e-government platforms and services to citizens and enterprises. 

 

With a population of 36.6 million, 118 percent of the population has mobile phone connections, and 69 percent access to and use of the Internet. It’s important for marketers to know that Morocco has an equal female-to-male percentage of the population, a median age of 29, and an overall literacy rate of 74 percent – these statistics help digital marketers to understand their audience, environment and how to create content that best represents and appeals to their target consumers. 

 

In addition, most device owners aged 16-64 used mobile phones majorly (89 percent) and smartphones in particular (87 percent). A consistent fact throughout our digital marketing trends, businesses must create websites and apps that function equally well on laptop and well as mobile for the best customer experience and interaction. 

 

The image below helps identify the percentage of mobile Internet users out of total Internet users, and stresses the importance of creating digital content keeping its accessibility and interface across devices in mind.  

Image Source: We Are Social, Hootsuite 

Image Source: We Are Social, Hootsuite

 

Morocco has seen an increase in the spread of Internet and 4G networks, and the telecommunication sector has a vital future of attracting investments, job opportunities and reduced regional disparity, as well as increasing readiness for international market competition.  

Image Source: We Are Social, Hootsuite

Image Source: We Are Social, Hootsuite

 

With 18 million active social media users – which is 49 percent of the population -, most of Morocco’s social media is accessed via mobile, especially by 25-34 year olds on Whatsapp, Facebook, YouTube and Instagram. This can point the way for marketers to look into Whatsapp marketing and Facebook for lead generation as options to carve their niche into businesses here. 

Image Source: We Are Social, Hootsuite

 

To support digital transformations of the economy, the Morocco-World Bank partnership aims to harness potential digital technologies and enhance entrepreneurship (even by doing so from home), productivity and e-government initiatives to push innovation. 

Image Source: We Are Social, Hootsuite

Image Source: We Are Social, Hootsuite

 

Digital transformation is great for customers, as it lowers costs and facilitates access to services and products, but it can be difficult for companies to fund their digital turnover. 

 

We can mobilise this investment with you. Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.

 

 

Contact Us to Learn How

 

 

  

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