Top Digital Marketing Trends In Rwanda
From the landlocked country of beautiful scenery, high population density and three official languages comes our next digital marketing trends post: le pays des mille collines (French for “land of a thousand hills”).
Also known as the Republic of Rwanda, though geographically small, this country is embracing digital marketing due to the high mobile phone penetration.
Image Source We Are Social – Rwanda
With a population of 12.6 million and 9.7 million mobile subscriptions, Rwanda has an annual digital growth of 1 million (+14 percent) for the latter, which spells good news for the future of digital. Though the population sees only a +2.4 percent growth per annum (300 thousand), its Internet penetration grows at an exponential +50 percent, or two million per year.
Image Source We Are Social – Internet Use: Device Perspective
As shown in the graph above, with 44 percent (5.6 million) of the population being Internet users, and 41 percent of those on mobile, this means making sure digital marketing strategies are aimed towards being mobile-friendly, as more businesses develop websites and establish a presence on social media platforms. This includes using video streaming, animations, etc. as a way of marketing to your target audience.
“Social media platforms have been a major form of marketing strategy for most businesses in general … this (regularly updating) will increase their efficiency; build a stronger client relationship.” – Nicholas Peter, IT business proprietor
Image Source We Are Social – Social Media Overview
Image Source We Are Social – Social Media Advertising Audiences
When you market on social media, you not only present to a wider audience but also to the right audience – one that fits your demographic, since all this information is available on people’s social media pages and presences. Rwanda has 570 thousand people as its total advertising audience per month, which directs digital marketers to focus their efforts more on marketing well on that platform due to higher visibility. Not only this, but Rwanda’s Facebook audience is 33 percent female and 67 percent male. This information on gendered ad audience can also provide insights into what kind of marketing strategies will work on which platform.
Image Source We Are Social – Mobile Connections by Type
With 77 percent of the population having mobile connections (9.7 million), radio personality Jackie Lumbasi discusses how relevant the Internet and social media are to marketing, and how the market is “no longer a physical place a person walks to, the market is anywhere, anytime.”
Though this is the dawning era of digital marketing, we understand that it can be unfamiliar for many.
And that’s where we come in. Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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