Top Traits Of Successful Marketing Leaders
What is commonplace?
Workplace gossip. Hot, sweltering days. Deadlines. Power outages.
But the one thing that isn’t? Successful marketing leaders.
Despite what popular wisdom says, successful leaders don’t have innate talents that make them so good at their jobs – it’s a quality that is consistently developed over time. While the role of marketing leaders might not be as all-encompassing as those of a Fortune 500 CEO, there are still expectations to lead in ways that drive change, innovation, and new ways of working.
Successful marketing leaders might not be common, but our digital marketing agency believes that everyone has the potential to become one – all you need to do is engage in that ongoing process of learning and improving yourself relentlessly. That’s why we’ve highlighted some of the top traits of successful marketing leaders to help you pick up what works best for you, and how you can improve.
We’ll start with one of the most important traits. Successful marketing leaders are accountable for all decisions they choose to make, and often find themselves taking accountability for decisions they haven’t made, but their team has. Revenue, sales, marketing, campaigns – marketing leaders are under constant pressure to link their marketing activities to the overall corporate strategy. Successful leaders find ways to do it effectively, and leave a lasting impact.
Readiness to Innovate.
Marketers know how to adapt. In situations like the COVID-19 pandemic, marketing leaders must come up with new ways to get their message across, and this rapid evolution and change in digital marketing strategies means knowing how to efficiently interact with one’s team and clients, as well as driving engagement.
When you learn how to open yourself up to innovation, you’ll see opportunities and potential in creative content and new mediums that were hidden before, all the way from video ads, gifs, to advanced AI (artificial intelligence).
Successful marketing leaders want their entire team to succeed, not just them as individuals. Giving and receiving regular feedback from their leaders, teammates, colleagues, and clients help cultivate that atmosphere of open and honest communication as well as genuine dedication to work hard for the betterment of all.
“Leadership is communicating to people their worth and potential so clearly that they come to see it in themselves.”
- Stephen Covey, author of the 7 Habits of Highly Effective People
Learn to Love to Learn.
Staying curious is one the most important traits to cultivate when you’re working in a field that is constantly evolving, and has new trends and updates when you wake up every morning.
This doesn’t mean education, or having six degrees. This means not shying away from learning new things (that you’ll understandably know nothing about in the beginning), be it trends or technology. After all, on the other side of discomfort is an improvement. When you have that broad range of knowledge, you can apply your information and approach new tactics on-the-fly.
We know what it takes to market successfully. Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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