Use Digital Marketing To Keep Your Business Afloat
We’ve all been hit hard by the COVID-19 pandemic.
Regardless of whether you’re a small business or a multinational corporation, these are trying times for companies that might not be accustomed to functioning remotely or off the ground.
As COVID-19 spread through major African economies by mid-March, governments and start-ups commenced measures to shift transactions to digital and away from cash – marked as a conduit for the spread of the coronavirus by the World Health Organisation (WHO). For example, with one of the highest rates of digital finance adoption in the world, Kenya turned to mobile money due to the dominance of M-Pesa in the country.
Image Source: McKinsey & Company
But we don’t need to panic.
As a digital marketing agency with team members who know how to work remotely, we can help you buckle down and reassess your business strategy to weather the storm (and beyond). Whether the pandemic is managed within a month or stretches into the long-term, you want to stay prepared, and this post can give you some pointers on how to get started.
- Find Leads and Customers Ahead of Time
A lot of companies will be focusing on the here and now, but it’s important to continue building a new network of potential customers. Putting time into this now will ensure you have a pool to rely on later.
- Adapt Your Services to the Current Situation
The general public is advised to maintain social distancing measures and stay at home, and this poses difficulties to businesses. Use this time to brainstorm and get creative – using design thinking, for example – on how you can still deliver your services and products, and adapt them to be useful to governments, the public, and provide for people in times of need.
- Ensure Your Services will still be Relevant at Later Phases
More than just surviving the now, businesses must look beyond strategies on what is going to happen afterward. As marketers and businessmen/women, we cannot afford the luxury of assuming that once the pandemic has passed, business will go back to the way it was before.
For example, an automobile manufacturing company may have to alter its services and the way it markets in the wake of the decreasing demand, even post-lifting of quarantine measures.
- Use Alternative Solutions to Maintain Daily Operation
Imposing lockdown and quarantine measures disrupt travel arrangements, MICE (meetings, incentives, conferencing, exhibitions) tourism, communication, staffing, recruitment, and eventually, supply chains. This can be overwhelming, but shifting your business to digital can help you create alternative ways to continue working and arrive at creative solutions to staying productive during the pandemic.
Image Source: World Economic Forum
- Analyse the Potential Shift in Customer Thinking
We know it can be hard to focus on the mid-term right now. But it’s important to think about how your target audience is going to change the way they think and act during (and after) the pandemic, and whether traditional business models will suffice. For example, some people might prefer to continue buying products remotely even after the quarantine lifts.
Now is the time for agile marketing.
- Cut Expenses
If you’re thinking ahead and calculating that your business income or budget is going to take a hit, try and cut some non-essential expenses (either temporarily or permanently) while keeping in mind the conditions of people providing those services to you. This can include going fully remote instead of renting out the office space you currently may be using.
Take a deep breath. You’ve got this.
Digital Odyssey can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas on how to design world-class websites, seamless user journeys, and digital marketing campaigns.
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