What To Keep In Mind Before Approaching An Agency
For a lot of businesses, outsourcing can become an important part of their digital marketing strategy.
You might think we sound biased, but hear us out.
Not only will a great marketing agency improve the returns you make on digital investments, but you’ll be able to tap into experience, skills, and perspectives of a group of professionals who are passionate about what they do and in delivering your digital marketing goals.
Not only does it let you manage your time and resources more effectively, but you’ll be able to gain new perspectives, meet your deadlines on time, and give your business space to grow. Having an in-house team to handle your digital marketing efforts is difficult for many businesses, as the skills are hard to come by, or too expensive.
That’s where marketing agencies like Digital Odyssey come in.
We seamlessly help you run campaigns at different times of the year, respond to the changing needs of your brand, and have a wide variety of experience in the African context for issues that may come up in the process.
If you’re still in two minds about whether to work with a digital marketing agency like us, the points we’ve mentioned in this post will hopefully give you some clarity on if and why you aren’t quite ready to hire an agency just yet.
Error 404: Website Not Found.
You’ve gone all-in with your web design, but the initial excitement of expecting clients to find you online is all but gone. An un-marketed website won’t help your business grow, and if you aren’t quite ready to put aside a decent budget to getting your brand in front of potential clients, spending time and money on a website isn’t a good idea.
If Found, Not Marketable.
This is the storefront, the business card of your brand. It’s where leads are converted into clients, but if your website is outdated or doesn’t reflect your brand values, it shouldn’t be marketed. A full-time agency with powerful marketing skills will make sure to look at the ‘marketability’ of your website while developing it. Once your website is presentable, user-friendly, and showcases your brand in the right light, then you can focus on investing more on driving traffic there.
The Goal Is…
Businesses often approach agencies without a clear idea of what kind of campaign or strategy they want to execute. They can prevent that by looking at the SMART strategy.
Of course, agencies are there to help out in this process, but going to them with an idea of, for example, growing an emailing list to 3000 in a week isn’t realistic, nor is having too low a budget expectation.
There’s An Idea, But Not A Product.
Often, companies contact agencies while in the middle of product design and manufacture – this is normal, and the agency can help you understand business trends to maneuver development in a way that it’ll meet customer demands. The problem comes in when (or if) you end up depending too much on your marketing agency to turn an idea into a good product – especially if you don’t have unlimited time or budget.
Be Unafraid To Explore Out-of-the-Box.
Let your marketing agency make you feel a little uncomfortable, or the words “I want something out of the box” will prove to be empty. That discomfort means your stretching past the limits of your imagination, and can usually only lead to good.
Agencies have a wide pool of talents working for them, and you can expect that magic to work on your project, as long as you accept realistic goals. You can also look at these Kenyan websites and how they’ve managed to draw customers to them with the help of great digital marketing strategies.
Honesty is the best policy in digital marketing. Examining your budget (and how responsive it is against what your competitors are spending), strategies, and goals realistically will not only help you efficiently spend manpower and resources, but also create a good impression and lead to a productive client-agency relationship.
The Digital Odyssey team can help you stay on top of trends to effectively navigate the complex waters of the internet. Our marketing agency can help you with further ideas of how to design world-class websites, seamless user journeys and digital marketing campaigns.
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