The Coolest Art Projects In Africa.

The Coolest Art Projects In Africa

As an Africa-based digital marketing agency, we aspire to bring the best of our values and culture to you through our work - and there’s no better way to represent that than through art projects. Like our SEO, social media, or content marketing practices, the...

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What are Personas And Why Your Business Needs Them.

What are Personas And Why Your Business Needs Them

Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...

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How To Build Online Communities. Digital Odyssey Blog.

How to Build Online Communities

The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...

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Digital Odyssey Blog. Top Digital Marketing Trends In Zambia.

Top Digital Marketing Trends In Zambia

Once upon a time, ideas like Artificial Intelligence (AI), Voice Search Engine Optimisation (VSEO), and positive pester power were laughable. In 2020, these digital marketing trends are a reality. In this post, we emphasise on the country that houses the Mosi-oa-Tunya: Zambia....

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How does Search Engine Crawl work?

Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW) came out in 1993, developed by MIT with the purpose...

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Why Copying Content Is A Bad Idea. Digital Odyssey Blog.

Why Copying Content Is A Bad Idea

Let's face it: we all love hacks. Whether it’s on a video game or trying to creatively open a jammed bottle cap, anything that can help us save time and work smarter is what we look for, especially in digital marketing and business. ...

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Top Digital Marketing Trends In South Africa 2019. Digital Odyssey Blog.

Top Digital Marketing Trends In South Africa 2019

while we’re looking at international practices as our source of inspiration, they might not always be relevant to our audience due to differences in levels of innovation. South African digital marketing in 2019 (and ahead) is a sticky situation, with potential long-term business consequences. ...

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African Proverbs To Get Your Mojo Back

African Proverbs To Get Your Mojo Back

As kids, a lot of us were well-versed in proverbs way before we even grasped the basics of our mother tongues. Proverbs can be beautiful in their universality, where everyone can relate to them at some level. Witty, abrupt, and often unforgettable, here are some...

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Widgets to Improve Website Performance

Website performance optimisation is a primary factor that dictates the success of modern online businesses. After all, most of us know the torture of waiting for slow webpages to load - which encourages frustrated visitors to look for faster-loading alternatives. ...

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Paid Media Explained

Paid media is one of the many ways organisations can promote their content via multimedia (display ads, social media posts, paid search results, pop-ups). It will help you get more clicks, traffic and greater brand reach. ...

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