How To Grow Your Business Using Digital. Digital Odyssey Blog.

How To Grow Your Business Using Digital

With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...

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Persona Designs And Why You Need Them

Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....

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How To Create A Successful Blog. Digital Odyssey Blog.

How To Create A Successful Blog

If you’ve been looking up how to create and sustain a successful blog, chances are you’ve come across variations of these headlines - and the one you’re currently reading. With so many great blogs out there on business, fashion, heritage, or social issues, how do...

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Design Thinking Vs Systems Thinking. Digital Odyssey Blog.

Design Thinking Vs Systems Thinking

In this post we’ve highlighted two thinking processes (or paradigms) in marketing that can help your business capture the mindset and needs of your target audience while allowing you to come up with innovative solutions to immediate issues. ...

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What is a brand? Digital Odyssey Blog. Digital Marketing and web design agency in Kenya.

What is a Brand?

Despite being intangible, brands are tools that drive commercial value. When you think of any brand - Nike, Jumia, McDonald's-, it isn’t just the great burgers or sturdy shoes that come to mind, or the dramatised TV ads and minimalist storefronts. It isn’t something you...

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The Coolest Art Projects In Africa.

The Coolest Art Projects In Africa

As an Africa-based digital marketing agency, we aspire to bring the best of our values and culture to you through our work - and there’s no better way to represent that than through art projects. Like our SEO, social media, or content marketing practices, the...

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What are Personas And Why Your Business Needs Them.

What are Personas And Why Your Business Needs Them

Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...

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How To Build Online Communities. Digital Odyssey Blog.

How to Build Online Communities

The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...

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Digital Odyssey Blog. Top Digital Marketing Trends In Zambia.

Top Digital Marketing Trends In Zambia

Once upon a time, ideas like Artificial Intelligence (AI), Voice Search Engine Optimisation (VSEO), and positive pester power were laughable. In 2020, these digital marketing trends are a reality. In this post, we emphasise on the country that houses the Mosi-oa-Tunya: Zambia....

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How does Search Engine Crawl work?

Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW) came out in 1993, developed by MIT with the purpose...

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