Top Digital Marketing Trends In Tanzania 2020. Digital Odyssey Blog.

Top Digital Marketing Trends In Tanzania 2020

Home to Africa’s highest mountain in Kilimanjaro National Park, today’s post is on digital marketing trends in the United Republic of Tanzania for this year. As mobile connection in East Africa is at 60 percent of the whole population, this provides a solid base for digital...

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B2B Sales. What Works And What Doesn't? Digital Odyssey Bog.

B2B Sales. What Works And What Doesn’t?

It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...

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How To Manage Your Team From Home. Digital Odyssey Blog.

How To Manage Your Team From Home

In response to the uncertainties following the COVID-19 pandemic, many companies and institutions are encouraging their employees to work remotely. As a digital marketing agency based in London, Mauritius, and Kenya, our team functions remotely from different corners of the world, and can help you do...

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How To Grow Your Business Using Digital. Digital Odyssey Blog.

How To Grow Your Business Using Digital

With the COVID-19 pandemic enforcing social distancing and remote working, it can be trying times for businesses. However, in today’s digital-centric world, there are many ways for you to continue growing your business from the safety of four walls, which is what this post is...

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Persona Designs And Why You Need Them

Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....

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How To Create A Successful Blog. Digital Odyssey Blog.

How To Create A Successful Blog

If you’ve been looking up how to create and sustain a successful blog, chances are you’ve come across variations of these headlines - and the one you’re currently reading. With so many great blogs out there on business, fashion, heritage, or social issues, how do...

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Design Thinking Vs Systems Thinking. Digital Odyssey Blog.

Design Thinking Vs Systems Thinking

In this post we’ve highlighted two thinking processes (or paradigms) in marketing that can help your business capture the mindset and needs of your target audience while allowing you to come up with innovative solutions to immediate issues. ...

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What is a brand? Digital Odyssey Blog. Digital Marketing and web design agency in Kenya.

What is a Brand?

Despite being intangible, brands are tools that drive commercial value. When you think of any brand - Nike, Jumia, McDonald's-, it isn’t just the great burgers or sturdy shoes that come to mind, or the dramatised TV ads and minimalist storefronts. It isn’t something you...

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The Coolest Art Projects In Africa.

The Coolest Art Projects In Africa

As an Africa-based digital marketing agency, we aspire to bring the best of our values and culture to you through our work - and there’s no better way to represent that than through art projects. Like our SEO, social media, or content marketing practices, the...

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What are Personas And Why Your Business Needs Them.

What are Personas And Why Your Business Needs Them

Your ability to put yourself in your customer’s shoes - understand their struggles, needs, desires, aspirations and surrounding social environments is what can make your business successful. After all, all people want is to be understood. As an Africa-inspired digital marketing agency, we can help...

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