Digital Odyssey blog: Most visited websites in Kenya 2019

Most Visited Websites In Kenya

Kenya is regarded as an African powerhouse in internet and tech. The current internet penetration in the country is over 80% and as a result, brands leverage the power of the internet to put their best foot forward on their websites. ...

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Digital Odyssey blog: Essential Twitter Ad Metrics

Essential Twitter Ad Metrics

Twitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success on the platform. ...

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Digital Odyssey blog: the science behind infographics.

The Science Behind Infographics

Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....

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Digital-Odyssey-blog-best-innovations-out-of-africa-2019

Innovations Out Of Africa

As Africa Day's celebrations continue, we did a roundup of a few innovations that are either born out of Africa or launched on the continent to commemorate the spirit of entrepreneurship, innovation, and potential....

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