They say content marketing is king, and we couldn’t agree more—in today’s digital marketing world, search engines are ranking sites more and more heavily on how relevant and engaging their content is to potential customers.
Our content marketing consultants specialise in working with brands to create remarkable content and digital assets that get target audiences talking about these brands. Content marketing is not selling, it is purposefully engaging with your potential audience to attract customers, raise brand awareness and influence behaviour.
Today, content is generated at such a huge scale that even great assets can get lost in the noise on the web. That’s why your content needs to be unique, attractive and have true purpose. Content marketing is the backbone of our engagement, SEO and link-building strategies as it plays an important role in search engine scoring, attracting links, buzz and social sharing. A well planned content strategy can have multiple benefits from brand awareness and positioning, to SEO, Social Media engagement and ROI.
Cut through the noise! Fuel your brand and drive results with content marketing campaigns powered by Digital Odyssey’s industry-leading content creation, strategy and distribution teams. Our team of editors, creators and strategists will support every step of your customer journeys with meaningful storytelling.
Any digital marketing campaign can be further enhanced with good content marketing. At Digital Odyssey, our content creation strategies are bespoke, designed to build and strengthen trust with your current and potential customers, raise awareness of your brand and establish you as an expert in your field, setting the groundwork for long-term business relationships.
To find out how Digital Odyssey can improve your content marketing effectiveness, contact us today.
Audience, Personas & Customer Journeys
In-depth competition content audits
Content ideation and strategy
Content Management Systems and frameworks
Content calendars and schedules
Content driven Digital PR
Advertising campaign writing
Video production and storyboards
Blog content creation
Website copy creation
Influencer marketing (content)
eBooks and Whitepapers
SEO optimised copywriting
Newsletter and Email copy
Multi-channel content promotion