Digital PR blends proven traditional methods with new, digital tools and approaches to get the word out about your business or organisation, to connect your message with journalists and influencers, shape public opinion, and to keep you at the forefront of your target market’s consciousness.
Our mandate is to help you build strong relationships with a range of online and offline journalists & bloggers to keep them up to date on your mission, policies and practices, and on your overall corporate and marketing activities. We do this in a range of ways including through press releases, press briefings adapted to the initiative or objective, organising online reviews and product placement opportunities, business profiling or media interviews.
We want you as our client to be the authority on relevant topics that affect your industry, your product segment, your consumer or your customer. Delivering well researched and well articulated answers to some of the most relevant or pertinent questions on the minds of your audiences is what we can help you do. We will help you write features on key topics and issues, we will help you source speaker opportunities that enhance your corporate and brand visibility and image, and we will organize media briefings. Our ultimate objective when we stay on top of news and trends is to identify opportunities that make your business stand out and gain valuable exposure. We’ll publish and promote your content across various channels and use owned and earned media to get coverage and attention from the people who matter most. Reputation management and image building is a continuous process, and we partner with you for the long haul.
Are you looking for an experienced partner to shape your organisation’s classic and digital PR and connect you with the most responsive stakeholders? Contact us today.
Strategic communication process
In-depth online brand management
Building mutually-beneficial relationships with organisations and the public
Thought leadership pieces
Building and managing journalist and broadcaster networks