At Digital Odyssey, we know that your customers email inboxes are inundated with all sorts of emails.
Email marketing is the highly effective digital marketing activity of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
We design and deliver high-performing email campaigns, that connect you with your audience to promote your brand and increase sales. Cleverly written emails attract attention in busy inboxes and ensure that you stay out of the trash folder and become an email that actually gets read. Well written emails, when marketed in the right way to the right audience, means you can sell products, share news about your business or tell a story that engages and builds affinity between your audience and your brand.
We ensure that the emails are personalised and visually packaged so that they’re more than just a wall of text. We design them for multiple devices so that no matter whether it’s a smartphone, a tablet or a desktop, your customers are guaranteed a pleasant experience when they take the time to open and read your emails. With Digital Odyssey you will achieve email marketing campaign goals such as:
The end game that we work towards with you is to engage your customers to drive brand exposure, engagement and ultimate lead conversion into actual sales.
Contact us today to discover how we can make sure your potential customers are receiving updates from your business.
Mailing list and segment definition
Audience segmentation strategy
A/B testing to maximize open rate
Email campaign creation and automation
Surveys and polls
Indepth email and web analytics, tracking and performance reporting