Get the top positions on Google and Bing. It’s true what they say: you get what you pay for. In the case of buying online media for clicks to your site—’pay per click’, or PPC—it’s definitely true.
Good PPC isn’t just about simply buying a series of targeted ads on major search engines like Google or Bing, social media, or in partner websites like Google Display Networks (GDN).
It takes real strategy and insight to be effective. Paid digital ads sound simple: you buy ads and they appear, like a print product. It’s not—with paid digital ads, you ‘bid’ on keywords, and only pay when someone clicks on one. Because there are a lot of keywords, competition can be fierce. That’s why PPC is a science and an art. You want to make sure that your best, most highly-targeted customers are clicking on your ad, and you don’t want to pay for useless clicks.
PPC goes hand in hand with SEO. The better the experience on your landing page, the better your search engine ranking. PPC alone is not enough to get you to page one—you need to prove you have a useful website to click to. With a focus on online analytics and data-driven marketing, Digital Odyssey can help you to establish and expand your market share and increase sales leads, using PPC advertising and integrated marketing.
Handling PPC and SEO on your own takes valuable time away from running your business. You need a responsive, effective digital marketing agency to handle it for you.
PPC can help you connect with current audiences, find new ones, and optimise your ROI—but only if done right. The money you spend on online paid media should bring you results.
Contact our PPC agency today to find out how Digital Odyssey can build you an effective, lead generating, revenue building PPC campaign for your business or organisation.
PPC for search engines
Online acquisition and media buying
Keyword research, discovery and selection
ROI conversion tracking
Performance reporting and calls
Campaign, ad group, ad and bid management and optimisation
Keyword match type selections
Manual or automated bid-optimisations
Quality score improvements
Negative keyword additions
Image ad creation & split testing
Retargeting campaign tactics
Traffic quality improvements
Display campaign targeting
Ad extension granularity
Day parting improvements
Custom designed landing pages
Landing page optimisation
A/B page layout testing
Website conversion tracking
PPC call tracking
Paid Media quality reporting