Buy your way

to the top.

Get the top positions on Google and Bing. It’s true what they say: you get what you pay for. In the case of buying online media for clicks to your site—’pay per click’, or PPC—it’s definitely true.

 

We help companies increase brand visibility, online visits, leads, sales and engage new customers.

How can we do this?

Good PPC isn’t just about simply buying a series of targeted ads on major search engines like Google or Bing, social media, or in partner websites like Google Display Networks (GDN).

 

It takes real strategy and insight to be effective. Paid digital ads sound simple: you buy ads and they appear, like a print product. It’s not—with paid digital ads, you ‘bid’ on keywords, and only pay when someone clicks on one. Because there are a lot of keywords, competition can be fierce. That’s why PPC is a science and an art. You want to make sure that your best, most highly-targeted customers are clicking on your ad, and you don’t want to pay for useless clicks.

PPC goes hand in hand with SEO. The better the experience on your landing page, the better your search engine ranking. PPC alone is not enough to get you to page one—you need to prove you have a useful website to click to. With a focus on online analytics and data-driven marketing, Digital Odyssey can help you to establish and expand your market share and increase sales leads, using PPC advertising and integrated marketing.

Our Platform Partners.

Why Choose Us?

Handling PPC and SEO on your own takes valuable time away from running your business. You need a responsive, effective digital marketing agency to handle it for you.

 

PPC can help you connect with current audiences, find new ones, and optimise your ROI—but only if done right. The money you spend on online paid media should bring you results.

Contact our PPC agency today to find out how Digital Odyssey can build you an effective, lead generating, revenue building PPC campaign for your business or organisation.

Services include:

Overview

PPC for search engines

Online acquisition and media buying

Keyword research, discovery and selection

Competitor watching

ROI conversion tracking

Performance reporting and calls

Analytics improvements

Ads

Campaign, ad group, ad and bid management and optimisation

Keyword match type selections

Manual or automated bid-optimisations

Quality score improvements

Keyword refinement/expansion

Negative keyword additions

Image ad creation & split testing

Retargeting campaign tactics

Traffic quality improvements

Display campaign targeting

Ad extension granularity

Bid modifiers

Geo-targeting improvements

Day parting improvements

On site

Custom designed landing pages

Landing page optimisation

A/B page layout testing

Website conversion tracking

PPC call tracking

Paid Media quality reporting