Search engine optimisation (SEO), to a lot of businesses, seems easy: if you have the best product or service for your customers, your site should be at the top of their search results…
Understanding and controlling the ways in which today’s major search engines rank websites is a major discipline. SEO, or ‘search engine optimisation’, involves using free methods to get your website to rank highly in search engine results—this is called ‘organic traffic’. The best way to do this is to make your page as ‘Google-friendly’ as possible so that your customers can find you. Keywords and phrases help make your pages as Google-friendly and discoverable as possible. In other words, the more relevant and useful your site is for users, the higher it ranks in search results.
But it’s not as easy at it sounds: the algorithms that govern website rankings are complex. To complicate matters further, SEO is more effective when paired with PPC. You need a solid digital marketing strategy with SEO and PPC for a website that’s structured, well-written, keyworded, and continually optimised in a way that search engines find attractive.
Digital Odyssey are experts in SEO, PPC, website optimisation, lead generation, and creative copywriting that takes your site from page three of search results to page one. We increase your visibility and awareness in a structured way that relies equally on technicality and creativity, improving rankings and driving relevant and engaged traffic to your site.
Whether you are looking to dominate local search, capitalise on mobile SEO, improve your conversions through Conversion rate Optimisation (CRO) or you’re just looking for an SEO audit to find out exactly where your site is at, we can help.
Good SEO takes commitment and expertise, and that’s exactly what we bring you!Contact us today to learn more about SEO optimisation for your website.
Optimisation for Google, Bing and more
Mobile SEO and App Store keyword optimisation
Rank and achieve higher search positions for relevant keyword searches
Lead and prospect generation
Search engine submissions
Website structure, keyword, and content analysis
Website and content optimisation
Search engine position and conversion tracking
Periodic analytics and performance reports aligned to your main KPIs