Harness the ‘social’

in social media marketing.

It’s not what you say on social media, it’s how (and how often) you say it.

 

Social media communities and social signals play a vital role in brand awareness, consumer behaviour and digital presence. Alongside paid search, social media sites offer some of the most targeted, robust advertising platforms online. Your social media pages can be beacons for new business and a customer service tool to increase customer engagement and loyalty.

Done well – Social media is an amazing digital marketing tool that can transform your business.
Done improperly – Social media marketing can be a waste of time, effort and money.

How to approach social media

In today’s cluttered digital marketing landscape, businesses need a solid social media strategy to cut through the din. Time and time again, we’ve seen companies assign social media management to staffers as a collateral duty: ‘Just post some things on Facebook and Instagram’, they seem to say. ‘That’s all there is to it’.

 

Pardon our bluntness, but this is a mistake.

 

Businesses today need a social media strategy and social media advertising management that targets the right platforms for the right customers. It needs to say the right things, with the right content, at the right time, with the right frequency and audience targeting to gain the participation and investment of your target market.

Digital Odyssey - Digital Marketing and Website Design Agency

Social media: it’s way more technical than posting pictures of breakfast, abs, and cats.

Our Platform Partners.

Why Choose Us?

Our international and African designers, copywriters, social media consultants can manage your social platforms, help you find the right tone of voice for channel and run advertising campaigns which best engage with your potential target audiences. ​Our social media advertising experts can build dynamic paid media adverts that are attractive and continually optimised to ensure best performance for your ads on social media.

Contact us today to discover how an effective, dedicated social media agency can drive engagement with your customers.

Services include:

Social Media Engagement

Social media channel branding

Social media listening and engagement

Brand features to relevant groups

Community Management

Sentiment reporting and analytics

Conversion tracking

Content and Asset creation

Influencer engagement

Channel performance and ROI reporting and calls

Social Media Advertising

Paid Social Media advertising and PPC

Lead generation via paid social

Campaign, ad, and bid management and optimisation

CPA and overall budget monitoring and optimisation

Calls to action to highly relevant target markets

Remarketing for competitor and ‘lookalike’ audiences

A/B testing of creative assets, ads, ad groups and target audiences

Channel performance and ROI reporting and calls

Social Media accelerated community growth

Audience targeting based on wide variety of demographics

Conversion tracking