Providing a roadmap

to success.

At the heart of everything we do for our clients is a solid strategy, and with good reason—you can’t reach your goals if you don’t know how to get there.

 

A heap of market research, a dash of marketing and business theory, and a whole lot of experience make for a pretty effective recipe: namely, success for you.

What we do

Our biggest driving force at Digital Odyssey, is that while tactics can deliver some quick and short term results, in order to build a sustainable business, it is important to bear in mind one thing – strategy before tactics. Strategic vision in today’s competitive landscape is more important than ever. Our primary objective when we work with you is to help you drive sustainable competitive advantage and profitability. Our market strategy consulting team will deliver your company value along three fronts. It will discover: (1) the growth opportunities that exist in your market, (2) what specific customers, segments, and unmet needs your company should target to accelerate its growth, and (3) how to best enhance your marketing, sales, development and R&D efforts.

With us, you get clarity on your vision and marketing / brand destination, with a good sense of what your business will look like in 6 months, 1 year, 3 years.  We work with you to create a clear picture of your target audience, whether you are targeting B2B or B2C, so that your teams are focused on the ideal customer that will drive profitable business growth.

How do we do it?

How you subsequently communicate to engage that customer is our forte. We work with you to build communications, growth and marketing strategies that showcase your unique point of difference in a compelling way. With the right mix of communication and engagement strategies and with clear tangible implementation plans, your team is set to deliver. To ensure clarity of that delivery, all strategic plans have clearly articulated performance indicators that can be tracked and measured throughout the plan period. Our strategic services include support and recommendations for the various tracking and measurement tools that can be put in place and inculcated into the ways of working within your organisation.

You may be in need of more than our core suite of digital marketing services. If that’s the case, our staff is available to advise you as your marketing consultancy firm on the right strategic approach. Find out what our strategic consulting can do for you.

Services include:

Brand Vision and Positioning

Marketing dashboards

Marketing Training

Marketing Strategy and Implementation plans

Research tracking and insight gathering

Brand Identity development and toolkits

Marketing Productivity tools and processes