What is a brand? Digital Odyssey Blog. Digital Marketing and web design agency in Kenya.

What is a Brand?

Despite being intangible, brands are tools that drive commercial value. When you think of any brand - Nike, Jumia, McDonald's-, it isn’t just the great burgers or sturdy shoes that come to mind, or the dramatised TV ads and minimalist storefronts. It isn’t something you...

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The Coolest Art Projects In Africa.

The Coolest Art Projects In Africa

As an Africa-based digital marketing agency, we aspire to bring the best of our values and culture to you through our work - and there’s no better way to represent that than through art projects. Like our SEO, social media, or content marketing practices, the...

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How To Build Online Communities. Digital Odyssey Blog.

How to Build Online Communities

The way people buy things today has changed a lot in the last few years, with consumers conducting their own research and reading product reviews before making informed decisions - and this is where online communities come into play. ...

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Digital Odyssey Blog. Top Digital Marketing Trends In Zambia.

Top Digital Marketing Trends In Zambia

Once upon a time, ideas like Artificial Intelligence (AI), Voice Search Engine Optimisation (VSEO), and positive pester power were laughable. In 2020, these digital marketing trends are a reality. In this post, we emphasise on the country that houses the Mosi-oa-Tunya: Zambia....

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Top Digital Marketing Trends In South Africa 2019. Digital Odyssey Blog.

Top Digital Marketing Trends In South Africa 2019

while we’re looking at international practices as our source of inspiration, they might not always be relevant to our audience due to differences in levels of innovation. South African digital marketing in 2019 (and ahead) is a sticky situation, with potential long-term business consequences. ...

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African Proverbs To Get Your Mojo Back

African Proverbs To Get Your Mojo Back

As kids, a lot of us were well-versed in proverbs way before we even grasped the basics of our mother tongues. Proverbs can be beautiful in their universality, where everyone can relate to them at some level. Witty, abrupt, and often unforgettable, here are some...

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