Design Thinking Vs Systems Thinking. Digital Odyssey Blog.

Design Thinking Vs Systems Thinking

In this post we’ve highlighted two thinking processes (or paradigms) in marketing that can help your business capture the mindset and needs of your target audience while allowing you to come up with innovative solutions to immediate issues. ...

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Digital Odyssey Blog. Top Digital Marketing Trends In Zambia.

Top Digital Marketing Trends In Zambia

Once upon a time, ideas like Artificial Intelligence (AI), Voice Search Engine Optimisation (VSEO), and positive pester power were laughable. In 2020, these digital marketing trends are a reality. In this post, we emphasise on the country that houses the Mosi-oa-Tunya: Zambia....

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How does Search Engine Crawl work?

Before you search, a web crawler grabs information from thousands of websites and organises it in the search engine’s index. For a quick history lesson - the first crawler on the World Wide Web (WWW) came out in 1993, developed by MIT with the purpose...

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Digital Odyssey blog: Essential Twitter Ad Metrics

Essential Twitter Ad Metrics

Twitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success on the platform. ...

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Facebook for Lead Generation

Facebook is a major Social Media platform that you should use for the success of your e-commerce business. Coming up with the right content and marketing strategy is the first step in making your business the next big thing in Africa and beyond...

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