What is a brand? Digital Odyssey Blog. Digital Marketing and web design agency in Kenya.

What is a Brand?

Despite being intangible, brands are tools that drive commercial value. When you think of any brand - Nike, Jumia, McDonald's-, it isn’t just the great burgers or sturdy shoes that come to mind, or the dramatised TV ads and minimalist storefronts. It isn’t something you...

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Digital Odyssey blog: the science behind infographics.

The Science Behind Infographics

Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....

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