Top 10 Social Media Tips For SMEs. Digital Odyssey. Digital Marketing and web design agency in Kenya.

Top 10 Social Media Tips For SMEs

As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....

Read More
Digital Odyssey, digital marketing agency.

Leverage Your Database To Drive Sales

Better data produces better results. As a business or a digital marketing agency, we all know this is one of the core elements of business application. Today’s technology-driven and consumer-centric world, using big data is almost a requirement. ...

Read More
Digital Odyssey Blog.

Africa’s Most Innovative Websites In 2020

With an expected 20 million e-commerce users by 2021, Africa could soon become one of the world’s largest entertainment and media consumers, with its young population and upcoming markets. When it comes to African e-commerce, some of the biggest economies are currently dominating: Nigeria, South...

Read More
Changes In Kenya’s Social Media Over The Last Year. Digital Odyssey Blog.

Changes In Kenya’s Social Media Over The Last Year

Social media provides a great space for people’s psychological needs of being ‘found’ or ‘recognised’ through blogs, social networking, sharing stories/images, etc. As it entwines further in complex ways with people’s lives, this post is about how Kenya’s social media usage has changed in the...

Read More

How To Find Your Unique Brand Voice

In today’s post, we’re discussing the importance of building a brand to make sure your business endures. The most beloved of companies have many things in common - one of them being an investment in a consistent personality that’s immediately recognisable....

Read More
10 Of The Coolest Campaigns Out Of Africa

10 Of The Coolest Campaigns Out Of Africa

It’s important to learn things from one another. Whether it’s how to create engaging marketing campaigns or economic measures to keep countries afloat during pandemic crises, our digital marketing agency has realised that appreciation and giving people a sense of togetherness or community goes a long...

Read More
4 Ways To Make Your Instagram Account More Popular. Digital Odyssey Blog.

4 Ways To Make Your Instagram Account More Popular

When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...

Read More
9 Free Keyword Research Tools. Digital Odyssey Blog.

9 Free Keyword Research Tools

There’s a lot of work that goes into creating a website. From finding the right photos to ensuring visitors can easily access and understand the interface, websites are the window into your business and brand - which is why it only makes sense to use the...

Read More

Why Digital Matters More Than Ever

As communities and countries across the globe begin to understand the extraordinary impact of the COVID-19 pandemic, today’s generation is faced with some of the most challenging times it has seen. The question is: at a time when the brick-and-mortar business has a headache, is...

Read More
Top Digital Marketing Trends In Tanzania 2020. Digital Odyssey Blog.

Top Digital Marketing Trends In Tanzania 2020

Home to Africa’s highest mountain in Kilimanjaro National Park, today’s post is on digital marketing trends in the United Republic of Tanzania for this year. As mobile connection in East Africa is at 60 percent of the whole population, this provides a solid base for digital...

Read More
B2B Sales. What Works And What Doesn't? Digital Odyssey Bog.

B2B Sales. What Works And What Doesn’t?

It’s no secret that selling to B2B customers is difficult, and the process wrought with long decision-making cycles and many stakeholders. That’s why our digital marketing agency is here to help you create strategies to overcome today’s sales challenges in this post. ...

Read More

Persona Designs And Why You Need Them

Personas are documents describing fictional people, based on research of real users. A common tool in UX (user experience) design, personas are the result of your ability to put yourself in your customer’s shoes - understand their struggles, needs, aspirations, and social environments....

Read More