Top 10 Social Media Tips For SMEs. Digital Odyssey. Digital Marketing and web design agency in Kenya.

Top 10 Social Media Tips For SMEs

As a SME (small to medium enterprise), setting up an effective strategy can improve the relationship between your business and customers. This post highlights some tips you can use to create a powerful social media presence keeping in mind the constraints of being a SME....

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Changes In Kenya’s Social Media Over The Last Year. Digital Odyssey Blog.

Changes In Kenya’s Social Media Over The Last Year

Social media provides a great space for people’s psychological needs of being ‘found’ or ‘recognised’ through blogs, social networking, sharing stories/images, etc. As it entwines further in complex ways with people’s lives, this post is about how Kenya’s social media usage has changed in the...

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4 Ways To Make Your Instagram Account More Popular. Digital Odyssey Blog.

4 Ways To Make Your Instagram Account More Popular

When the photo and video-sharing social media platform started becoming a serious content marketing, networking and audience building tool for brands and individuals, businesses began realising the true potential behind becoming more approachable and connecting on a deeper level with their audience. As a digital...

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Top Digital Marketing Trends In South Africa 2019. Digital Odyssey Blog.

Top Digital Marketing Trends In South Africa 2019

while we’re looking at international practices as our source of inspiration, they might not always be relevant to our audience due to differences in levels of innovation. South African digital marketing in 2019 (and ahead) is a sticky situation, with potential long-term business consequences. ...

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Digital Odyssey blog: Essential Twitter Ad Metrics

Essential Twitter Ad Metrics

Twitter records over 330 million monthly users and over 3 billion account holders making it one of the most used social media platforms in the world today. Here are five metrics to track campaign success on the platform. ...

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Digital Odyssey blog: the science behind infographics.

The Science Behind Infographics

Almost 50% of your brain is involved in visual processing and it's no surprise that infographics help us process a wealth of information easily because they are more engaging, more accessible, more persuasive and easier to recall....

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