Case Study #1

The ALU Education Moonshot

African Leadership University (known as ALU Education) is a network of world-class educational institutions based in Africa whose mission is to produce three million young African leaders over the next 50 years. The ALU curriculum includes entrepreneurship, leadership, and 21st-century skills in addition to practical, career-based learning. African Leadership University draws highly-motivated students from around the world. 

Our marketing consultants helped the business to form and amplify it’s unified brand voice across Africa and the globe, whilst designing measurable and predictable automated marketing communication channels, such as website design, integrated SEM, social media channels and CRM solutions for the business.

ALU Education Website Design and Marketing Case Study

Results

252

% increase in qualified leads

98

% growth in completed student applications

550000

+ social media users

184

% increase in admitted students

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